Saturday, March 14, 2009

The Importance of Customer Service: Part 2

So, after sending the email to Amazon, I promptly received a reply. They expressed their disappointment about the whole experience and gave me a 30% off credit, amounting to around $6. That's fine, I thought. I wasn't looking for money, but it was a nice response.

The man who replied to my email seemed very heartfelt and sympathetic. His words made me feel somewhat special, though I'm sure I'm one of many who complain about their orders.

So, the point of these segments were to explain that customer service goes a long way. Remaining nice, sweet, and patient wins you customers in the event of a mishap that is, quite frankly, out of your control.

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